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Tips For Building Your Own Network Marketing Empire
1. Use all your products in as many creative ways as possible.
Your product experiences become your basis for retail sales.
2. Think about what you will do with your Network Marketing residual
income ALL THE TIME and let yourself FEEL how it will feel. Study
Crafting Your Vision™ (Audio CD).
3. Create and maintain a list of people to prospect
and how to get a hold of them…there ought to be hundreds
of people on it. Do NOT pre-judge their interest.
4. Study MLM like you are pursuing a four-year degree in it.
Read and listen to EVERYTHING.
5. Study ALL the marketing materials available so you will know
what to use and when.
6. Manage your beliefs. Study, listen to and watch people that
have the beliefs you want. Learn to believe in what you want as
an expectation.
7. Create a business plan…a simple one that you WILL follow
every day. Boil it down to a daily action plan, then let the plan
work you.
8. Treat your opportunity like any new career. Dedicate yourself
to mastering it.
9. Work at least part time — 10 to 20 hours a week. Sometimers
only get paid sometimes.
10. Learn to SELL the income opportunity as well as you might
sell the products. More people are interested in the money.
11. Sell income and free time more than a business opportunity
or home-based business. People want holes, not drill bits.
12. Don’t push ropes. Work with the willing. Work only
with those who work, not those who promise to work.
13. Give yourself options from which to pick your leaders. Sponsor
enough people to create some odds in your favor.
14. Sponsor and keep sponsoring until you find an Ace (worker).
Then, take them DEEP! (There are always four aces in every 52
cards. Oddly enough, there are usually at least four builders
out of every 52 you sponsor).
15. Be mindful of "placing people" under people. No
one likes being given up for adoption. It is not as good an idea
as it sounds.
16. Sponsor as though you could only do so for the next 12 months
and then had to build it all from that.
17. Prospect as though you believe everyone is at least
interested. They would be, if they knew what you knew…wouldn't
they?
18. Keep a prospecting pace and attitude as though the company
was paying you $2,000 a month JUST to introduce people to it.
19. If all you had to do was introduce the company to get paid,
who would you talk to? What would you say? What would you do if
they said no? Do the same thing with the same attitude and you
will earn $2,000 a month and more.
20. Some will; some won't. So what? Who's next?
21. Remember, the more people who say no, the closer you are
to the one who says yes. The odds PROVE it, so bank on it.
22. If time and opportunity permit, get to know people before
introducing them to your opportunity. Find out what is important
to them and what is missing.
23. Never be cute or creative about what it is you do. Be straight
about the opportunity. Answer every question directly, followed
immediately by your own question.
24. Call people by their name. They love hearing it and will
love you for remembering it.
25. Leapfrog! Show people that it is who they know
that can make them successful. Paint the picture of their success
through their prospects.
26. Drip on everyone that has said no. What they meant was, not
now. Send them something every month. Life will change
for them.
27. Offer people about one-third of what you think their full-time
income is. Less is boring. Much more is unbelievable.
28. Offer a specific amount of income as soon as possible. Some
or a lot of money is difficult to visualize. $500 next month is
hard for anyone to pass up.
29. Don't beg people to join. Beggars are not attractive. Offer
the opportunity and be just fine with them not being ready.
30. Be mindful of what you are doing when you offer the opportunity
to others. Would they want to do what you are doing? Prospecting
for the income opportunity while working a booth at a flea market
does not work.
31. Do you look like your opportunity is working for you? Are
you having fun? Are you dressed attractively? Are you groomed
attractively? Does your car look scary to ride in? Is your home
inviting? Do you speak positively about life and others?
32. Listen, listen, listen, listen, listen, listen. No one cares
how much you know until they know how much you care. Listen!
33. Edify, edify edify! Sell your sponsor, your upline, and corporate
leaders. Sell them to your prospects and new distributors powerfully.
Practice this.
34. Know your competition. Visit other companies’ opportunity
meetings. Study their websites. See their strengths and weaknesses.
Learn from them.
35. Support the dreams of your competitive distributors. Do not
undermine their opportunity or attempt to lure them away. Many
of them may soon be looking for something new.
36. Paint a vivid, powerful picture of the income opportunity
for your prospects. People have to see it in their mind’s
eye first to believe it.
37. Learn to sell the unique advantages of your opportunity:
longevity, integrity, million-dollar empire builders, immediate
income, paid weekly, personal development opportunities, unique
products, products that create residual income, your sponsor,
your upline, your corporate leaders…
38. Craft and practice your personal story on every product with
which you have had success, as well as why you are engaged in
the opportunity. Be brief. Be powerful. Think of how others could
interpret what you say. Think of how you could say it so that
they will believe you. What would it have to sound like for you
to be interested?
39. Be on ready alert to offer any one of your success stories
on e-mail, in meetings or on any conference call when given the
opportunity. Information tells…stories sell. Master your
stories. BE BRIEF. STAY ON TARGET.
40. Craft a Story Letter — a 3/4-page letter on non-company
letterhead that tells the story of how and by whom you were introduced
to your company; what the products did for you and what it was
about the income opportunity that compelled you to take advantage
of it.
41. Use your Story Letter as your primary piece of prospecting
literature. Send or hand it out with anything else you offer to
prospects. Add it to your web page. Update it as often as you
have something powerful to add.
42. Prospect anyone and everyone with whom you would consider
working. Some of the most successful Network Marketing leaders
today first joined as very unsuccessful people. And, the more
successful one is already (too a point of about $500,000 annual
income) the easier they can see this working; the more contacts
they have and the more credibility they have with those contacts.
From the lowest to the highest and everyone in between…prospect
them all! Remember tip #27? Offer them 1/3 of their current full-time
income.
43. Less successful people will respond to immediate income,
the opportunity to sell product and weekly checks starting next
week. Even $50 to $100 will make a huge difference in their lives.
And, they are willing to do more for it.
44. More successful people respond to monthly income and longer-term
residual income and are usually willing to do less for it. Financially
successful people are often dominated by their business or career
and are looking for a way to replace a portion or all of their
income. They are usually willing to wait longer and will invest
more to make it happen. Most people that earn up to $500,000 a
year could not maintain their lifestyle off liquid assets if their
income stopped for more than two or three months. Being broke
is a relative concept.
45. Master the Art of Leapfrogging™. Leapfrogging
is showing the prospect who they know that should be successful,
most often using occupations as the anchor. Paint a picture on
a yellow pad of how their group should grow (1st level, 2nd level,
etc.) based on knowing people in certain occupations. The leapfrogging
conversation starts by asking, "Who do you know that is a
__________?" More successful people must be leapfrogged so
that they can see how it is who they know, or what lead generation
system they have access to, that will earn them the money; not
how much time they put in themselves.
46. Master the Art of Listening Through Objections™.
Prospects’ objections are rarely true, even for them. These
objections are merely a form of resisting being "sold".
Never argue, not even subtly. Always listen: embrace, define,
embellish, purge, and address.
47. Master showing your career plan: Four who get four who get
four, two who get two, etc.. Focus on the four cornerstones of
why it works: The People (how to amass all those people), The
Sales (how do you expect $100 or your active requirement from
each), The Compensation Plan (an average of 10%) and the Residual
Asset Value (5 to 20 times the residual annual income). Study
The 4-year Career Plan™.
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